{"product_id":"maxima-professional-hair-colour-pure-and-mix-shades","title":"Maxima Professional Hair Colour Pure and Mix Shades","description":"Maxima Professional Hair Colouring Cream is a permanent dye trusted by stylists worldwide for both salon and at-home use. Powered by advanced Plex Technology, this professional cream dye reinforces and strengthens hair bonds during the colouring process to minimize breakage and lock in vibrant tones.\n\nFormulated with Plant Keratin, Hyaluronic Acid, and Ceramides to repair the hair cuticle while depositing rich pigments deeply into the fibre. Features a balanced pigment system providing 100% total coverage for grey and white hair. Offers an extensive range of over 120 fade-resistant shades, spanning natural, ash, metallic, pure, super lighteners, and toners.\n\nPure and Mix shades are concentrated pigments ideal to customize hair dye formulas. Perfect for correcting or intensifying tone and boosting vibrancy.","brand":"Maxima","offers":[{"title":"Ash","offer_id":45751517151315,"sku":"MAX\/ASH","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":45751517184083,"sku":"MAX\/BLU","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Copper","offer_id":45751517216851,"sku":"MAX\/COP","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":45751517249619,"sku":"MAX\/GR","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Neutral","offer_id":45751517282387,"sku":"MAX\/NEU","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":45751517315155,"sku":"MAX\/RED","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":45751517347923,"sku":"MAX\/SIL","price":2.62,"currency_code":"GBP","in_stock":true},{"title":"Violet","offer_id":45751517380691,"sku":"MAX\/VIO","price":2.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8078\/4467\/files\/295cd810-4c76-410f-aaaf-30d578431732.webp?v=1782826999","url":"https:\/\/beauty-fixuk.myshopify.com\/products\/maxima-professional-hair-colour-pure-and-mix-shades","provider":"beauty-fixuk","version":"1.0","type":"link"}