{"product_id":"loreal-hi-color-hilights-permanent-cream-colour","title":"L'Oreal Hi Color HiLights Permanent Cream Colour","description":"L'Oréal Hi Color is a professional permanent cream hair colour engineered specifically for dark hair (ranging from black to medium brown). This unique formula lifts and deposits intense colour in a single step without the use of bleach, eliminating the need for pre-lightening. \n\nHi Color HiLights is formulated with extra lifting power for creating high-visibility, dramatic streaks, and highlights on naturally dark bases.\n\nFeatures a potent lifting and toning action that neutralises unwanted orange or warm undertones while depositing the target shade. Saves time and minimises cumulative damage by skipping the traditional bleach stage. Infused with a Ceramide R Complex to penetrate, condition, and protect the hair strands during processing.  Delivers true-to-shade, vibrant, and highly-visible results that resist premature fading.","brand":"L'Oreal Professional","offers":[{"title":"Ash Blonde","offer_id":45751437426771,"sku":"LOR\/HI\/HL\/01","price":9.0,"currency_code":"GBP","in_stock":false},{"title":"Copper","offer_id":45751437459539,"sku":"LOR\/HI\/HL\/02","price":9.0,"currency_code":"GBP","in_stock":false},{"title":"Golden Blonde","offer_id":45751437492307,"sku":"LOR\/HI\/HL\/03","price":9.0,"currency_code":"GBP","in_stock":true},{"title":"Magenta","offer_id":45751437525075,"sku":"LOR\/HI\/HL\/04","price":9.0,"currency_code":"GBP","in_stock":false},{"title":"Red","offer_id":45751437557843,"sku":"LOR\/HI\/HL\/05","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8078\/4467\/files\/36fb7a7c-d74d-42b0-9c6f-b1c43a9bbef7.jpg?v=1782826012","url":"https:\/\/beauty-fixuk.myshopify.com\/products\/loreal-hi-color-hilights-permanent-cream-colour","provider":"beauty-fixuk","version":"1.0","type":"link"}